143 CASE STUDY
Go-To-Market Strategy
Branding
Launch Roadmap
OBJECTIVE
Create brand identity & launch strategy for 143 tees, a boutique fashion startup with the ultimate goal of ending the "perfect t-shirt" hunt forever.
Brand Identity
Launching into a commodity market necessitated a strong brand personality and presence.
Market Research
White space competitive market mapping solidified strong brand positioning and target persona development.
Launch Roadmap
MVP style launch roadmap allowed for fundraising efforts to happen in parallel with launch marketing initiatives.
Results
Cohesive brand definition
Successful seed funding round raised within 60 days
Grew social media following by 300% MoM for 6 months straight
Celeb endorsements including Kristin Cavallari and Giuliana Ransic
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